What you’d be sponsoring.
Each April, the Mac & Cheese Festival brings the community together to celebrate everything that makes downtown Peterborough special. Twenty local restaurants and vendors go head-to-head, serving bold and creative mac & cheese dishes — from comforting classics to daring twists.
Live music, a licensed beer garden, and the chance to connect with friends and neighbours make it a lively, welcoming outdoor festival, complete with a Judges Choice Award to crown the best bites in town.
Audience & Reach
What Sponsors Get
Supporting
Event sponsor
- Logo on event website
- Logo on all printed materials
- Social media recognition
- Inclusion in press releases
Signature
Co-branded opportunity
- Everything in Supporting
- Logo featured on event signage
- Named in radio & digital ads
- Branded booth or activation space
Presenting
Title sponsor
- Everything in Signature
- Presenting sponsor naming rights
- Speaking opportunity at kickoff
- Co-branded activation with a partner business
Connor English
Programs Manager
Connor English
Programs ManagerConnor is a lifelong Peterborough resident deeply committed to the city’s continued growth and revitalization. Growing up in Peterborough, Connor developed a strong connection to the community and a passion for supporting local businesses, having experienced firsthand the unique charm of the downtown core.
Before joining the DBIA, Connor was a small business owner where he gained valuable insights into the needs and aspirations of local entrepreneurs. This background has made him a dedicated advocate for small business success, bringing a personal understanding of the challenges and opportunities facing downtown business owners. His experience on both sides of the table fuels their drive to ensure that the downtown remains an inclusive, thriving hub of commerce and culture.
Let’s make this event yours.
Every sponsorship starts with a conversation. Tell us what you’re trying to achieve and we’ll put together the right package.