Empowering downtown events
The Peterborough DBIA provides financial and in-kind support to selected events that align with our core strategic priorities. The number and extent of grants awarded is determined by the availability of designated funds and the volume of applications that fit the criteria.
The goal of the Event Support Grant is to empower event organizers to create and host experiences that encourage repeat visitation and year-round animation of downtown Peterborough, by helping offset costs such as:
- Advertising & marketing
- Administrative fees
- Supply costs
- Permit and rental fees
The DBIA is dedicated to fostering an inclusive, sustainable, and nourishing cultural events hub in the urban core.
What successful applications look like
Successful applications align with the DBIA’s event priorities:
- Reaching priority audiences
- Engaging DBIA member businesses — including restaurants, shops, and services
- Bringing economic prosperity to the region, specifically within the BIA district
- Encouraging tourism, downtown exploration, and increased foot traffic
- Building community connection to and within the downtown area
- Celebrating the unique culture and identity of downtown Peterborough
Before you apply
Funding delivery: successful applicants can expect to receive support funds within two weeks of their scheduled event date.
In-kind support: coordinate in-kind requests with the DBIA at least two weeks prior to the event date.
Review process: the DBIA Board reviews all applications submitted by the September 16 deadline at the board meeting directly following.
Requirements: all applicants must provide a detailed budget outline for their event. Late or incomplete applications will not be considered.
Ready to bring your event downtown?
Fill out the application form before September 16, 2026. Questions? Reach our Programs Manager at 705-748-4774 ext. 201, or by email below.