What is the DBIA?

The Peterborough Downtown Business Improvement Area (DBIA) is a non-profit organization that champions the continuing commercial development of the Peterborough downtown. We partner with businesses and advocate on their behalf. We are a group of entrepreneurs and visionaries who live and work in the downtown core and represent the members of this community.

Our goals are bold and ambitious, and we get things done. We dedicate our time to understanding the complexities of local issues and we build strong partnerships for the mutual benefit of local enterprises and the Peterborough community. We are your passionate and informed voice for diverse social issues that impact our core.

Our Team

Nour Mazloum

Executive Director

Nour, having recently served as the Marketing & Communications Manager at Kingston Economic Development, will be stepping into a new role as the Executive Director of Peterborough Downtown Business Improvement Area in June. At Kingston Economic Development, Nour led the development, writing and production of business collaterals, media strategies and public relations. She brings a wealth of experience, having also served as a Director at the Economic Developers Council of Ontario’s (EDCO) Board of Directors and as the Co-Chair of its Diversity, Equity, and Inclusion Committee. Nour's contributions have been recognized with EDCO’s 2021 President Award and the 2022 Diversity, Equity, and Inclusion Influencer of the Year Award.   Nour holds a Bachelor of Arts Honours in Philosophy and Political Studies from Queen’s University. Before joining Kingston Economic Development, she worked as a Project Intern at Queen’s University and as a Communications Associate for Queen’s IT Services. Nour's dedication to community involvement is evident through her roles as the Chair of the Policy Committee at Sexual Assault Centre Kingston and her service on its Board of Directors for two years. She also served as a Director and Secretary on the Sustainable Kingston Board.

Hillary Flood

Vibrancy Manager Ext. 203

Hillary grew up just outside the downtown of Peterborough and has dedicated her career to enhancing the livability and vibrancy of her hometown. Working primarily in the non-profit sector Hillary has managed a number of high-profile projects including Peterborough Pulse, 100in1Day, Bike-Friendly Business, and Win this Space. Hillary brings to the team a love for all things Peterborough and a unique community-based lens to the role of Vibrancy Manager.

Amanda Bedford

Marketing and Communications Manager

Amanda is a visual storyteller and marketing specialist who has been working with the DBIA since 2021 on a number of projects and events. Having studied Creative Advertising at Humber College and Graphic Design & Visual Communications at Fleming College, she had her own practice working locally with community organizations & small-medium sized businesses to help them elevate their brands through digital marketing, graphic design, and photography services. She brings a diverse set of skillsets and innovative vision to the DBIA, and is an ongoing member of multiple committees relating to downtown events and culture, such as First Friday Peterborough.

Board of Directors

Michael Cherney

Cherney Properties

Sacha Lai-Svirk

DBIA Chair & Marketing Committee Co-Chair

Laura Montague

DBIA Vice-Chair & DAC Co-Chair

Brad Collyer


Neil Hannam

HR Chair & DAC Co-Chair

Paul Hurley

Vibrancy Chair

Madeleine Hurrell

Marketing Committee Co-Chair

Joe Rees

Engagement Committee Co-Chair

Nigel Lister

Engagement Committee Co-Chair

Alex Bierk

City Councillor

Tiffany Arcari

Board Member