What is the DBIA?

The Peterborough Downtown Business Improvement Area (DBIA) is a non-profit organization that champions the continuing commercial development of the Peterborough downtown. We partner with businesses and advocate on their behalf. We are a group of entrepreneurs and visionaries who live and work in the downtown core and represent the members of this community.

Our goals are bold and ambitious, and we get things done. We dedicate our time to understanding the complexities of local issues and we build strong partnerships for the mutual benefit of local enterprises and the Peterborough community. We are your passionate and informed voice for diverse social issues that impact our core.

Our Team

Hillary Flood

Vibrancy Manager Ext. 203

Hillary grew up just outside the downtown of Peterborough and has dedicated her career to enhancing the livability and vibrancy of her hometown. Working primarily in the non-profit sector Hillary has managed a number of high-profile projects including Peterborough Pulse, 100in1Day, Bike-Friendly Business, and Win this Space. Hillary brings to the team a love for all things Peterborough and a unique community-based lens to the role of Vibrancy Manager.

Amanda Bedford

Marketing and Communications Coordinator

Amanda is a visual storyteller and marketing specialist who has been working with the DBIA since 2021 in support of a number of projects and events. Having studied creative advertising and graphic design, Amanda’s background includes working locally with community organizations as well as small businesses to help them elevate their brands, and brings a diverse set of skills and creative approach to the organization. She is an ongoing member of multiple committees relating to downtown events and culture, such as First Friday Peterborough.

Board of Directors

Michael Cherney

Cherney Properties

Sacha Lai-Svirk

DBIA Chair & Marketing Committee Co-Chair

Laura Montague

DBIA Vice-Chair & DAC Co-Chair

Brad Collyer


Neil Hannam

HR Chair & DAC Co-Chair

Paul Hurley

Vibrancy Chair

Madeleine Hurrell

Marketing Committee Co-Chair

Joe Rees

Engagement Committee Co-Chair

Nigel Lister

Engagement Committee Co-Chair

Alex Bierk

City Councillor

Mark Million

Board Member

Tiffany Arcari

Board Member

Jason Wilkins

Board Member