Ptbo Mac + Cheese Fest

The Peterborough Mac + Cheese Fest was designed to celebrate the Boro’s vibrant restaurant scene and reaffirm downtown Peterborough as a leading culinary destination in the region. This month-long engagement initiative encourages downtown patronage, community pride, and friendly competition amoung DBIA members.

Ptbo Mac + Cheese Fest was the first program of its kind to be delivered during the pandemic- leveraging online visual storytelling to drive physical visitation back into the downtown core.

In 2022, The Peterborough Mac + Cheese Festival won an award for Special Events and Promotions by the Ontario Business Improvement Area Association 

Restaurant Feedback

  • 100% of restaurants stated they would participate again
  • 100% of restaurants felt the event was well organized
  • 91% felt they received a good amount of promotional support
  • 83.3% of felt that participating in Peterborough Mac + Cheese Fest was a valuable experience
  • 50% of participating restaurants reported an increase in sales
  • Several restaurants (57%) believed they were able to reach new customers through their Festival participation

Food service businesses are welcome to join the annual competition. Email to join the program.