The DBIA Marketing Team works to promote a vibrant and diverse Downtown image through advertising, public relations, partnerships, events, community relations and other promotional materials. The overarching goal is to position Downtown as a place with local pride that embraces everything people love about Peterborough.

The Boro

LOVE FOR THE BORO tells the stories of business owners, office workers, happy hour seekers and everyday people that keep the city running. It’s not just a pretty narrative — it’s a visual call to action with an important message: This is our city. We are all a part of this. So, let’s show up for Downtown businesses and for each other.

Advertising Campaign

Following the effects of the coronavirus pandemic, the DBIA is launching a new revitalisation campaign